Attention: All entrepreneurs and business owners who want to generate higher profits in their business fast!
From The Desk Of:
Jim Palmer, The Newsletter Guru
Dear Fellow Entrepreneur,
If you are an entrepreneur or small business owner, or if you’re considering starting a business, I wrote this book for you—and it may be the most important book you read this year.
This book is about one thing: How to generate higher profits in your business.
No matter what your main purpose or reason is for starting a business, it must be profitable to sustain and grow. A successful, profitable business can provide you with freedom and financial security.
The bottom line, as I see it: if you’re going to start and run a business, you should make it as profitable as you can.
Profit is also used somewhat as a yardstick or way to measure the strength, and ultimately the value, of your business. Companies that are more profitable can afford to pay their staff more, market and attract new customers more aggressively, create and sustain more effective customer retention strategies, and provide for expansion, so they can perhaps provide more jobs.
Higher profits also afford you more opportunity to give more to charities and take more time to serve others. Whatever your purpose or motive is for starting a business, this book will help you make it more profitable.
The Fastest Way to Higher Profits is a STEP-BY-STEP GUIDE how to extract more profits from each and every customer. Let’s face it—who doesn’t want to make more money? And Jim shows you how to do it with fewer customers! This should be required reading for every business owner, service professional, and entrepreneur who is passionate about making a difference while making a fortune.
Do yourself a favor, buy this book right now. But don’t just read it—STUDY IT! Memorize each strategy and, one by one, install it in your business and watch your profits soar!
The Millionaire Marketing Mentor®
If your business is not producing the profits you need to live the lifestyle you want, the answers are likely within The Fastest Way to Higher Profits. You could stop after reading the first two chapters and already have more than what you need to take your business to the next level, but you’ll find it incredibly difficult to put down!
Jim effortlessly engages his readers with his stories, anecdotes, and most importantly, easy-to-implement action steps. Read and profit from this book.
Best-Selling Author, The Accidental Millionaire
If you’re ready to grow your business, then read, absorb, and use the strategies in this brilliant book by my friend Jim Palmer!
Featured on ABC’s Hit TV Show Secret Millionaire
When it’s time to shift your small business from mediocre to excellence, then it’s time to devour all nineteen of the strategies in The Fastest Way to Higher Profits. Implementing just one of Jim’s strategies or techniques can immediately boost your bottom line—and position you ahead of the pack! And when it comes time for your customer to choose who they’ll do business with, they’ll choose you, over and over again.
Melanie Benson Strick
The Big Idea Catalyst
The Fastest Way to Higher Profits by Newsletter Guru Jim Palmer is a pure gem of valuable information all entrepreneurs need to know and use, and nineteen profit-enhancing strategies just may be the big game-changer you need. You’ll learn to channel your energy, marketing, and operations to move your business and profits to the higher levels. I am a huge fan of Jim’s, and because of his teachings, my own newsletter now brings in thousands of dollars in extra income from product sales to my business, money that would have been left on the table.
Jim not only gives you the strategies but also the action steps so you can’t get it wrong. Like Jim’s other books, this one is also easy to read, easy to implement, and makes it easy to put extra dollars in your bank account. Invest in this very valuable resource. I promise you, it will pay huge dividends!
Speaker, author, and performance coach
Each chapter in The Fastest Way to Higher Profits is a self-contained marketing and business-building lesson. I call them “profit-boosting strategies.” The profit-boosting strategy I like the most is chapter one, and it became the logical title of the book, but you can read my profit-boosting strategies in any order you want.
As someone who reads multiple books at the same time, I like this kind of book, because if you read a chapter and then come back to this book several days later, you won’t be lost; just start reading the next lesson and implement it in your business!
So, may I suggest that this be your strategy too? Read a chapter, then put the book aside, and figure out how to implement that one profit-boosting strategy in your business. And then, as the old shampoo commercial used to say, lather, rinse, and REPEAT!
The Fastest Way to Higher Profits has already paid for itself twenty-five times over. The analogy of the furnace repairman and “tightening one screw” grabbed me by the arm, stopped me in my tracks, and prevented me from severely undervaluing myself (by more than $750) on a consulting bid and denying myself leverage to add value. Now, $750 may not seem like much. But when you consider the $20 price of the book, that’s a huge return on my investment.
Founder, Help My Website Sell™
Greater competition, fewer resources, and uncertain times challenge today’s business owners. Higher profits are essential to entrepreneurial success, and Jim’s book is filled with unique and useful strategies to achieve higher profits faster! In addition, Jim skillfully inspires and coaches you through each strategy with stories and anecdotes coupled with practical implementation tips! The Fastest Way to Higher Profits is not only inspirational, it is an action-oriented must-read for entrepreneurs!
Susie Miller, MA, MDiv
Life Success & Wellness Coach
Stop selling yourself short and learn the secret of pricing your services based on what they’re worth rather than your deflated perceived value. Jim’s book gave me the courage to ask for the money I deserve and to understand how valuable my skill sets are to my customers. Exercise the principles of this book, and I guarantee you that you’ll see a 30-60 percent increase in your bottom line immediately!
If you’re an entrepreneur or small business owner looking for ways to grow your business, you need to read Jim Palmer’s The Fastest Way to Higher Profits! This is not a book full of theories or academic rhetoric. I don’t have time for that. I want practical, easy-to-implement ideas, and Jim delivers those in spades. That’s because Jim has spent thirty years in the trenches, growing different kinds of businesses, so he knows from firsthand experience what works.
He has personally implemented every one of the profit-accelerator strategies he recommends, and he communicates them in a conversational style that makes the book fun to read. You’ll be glad you added this book to your library. It’s one you’ll refer to often because you’ll want to apply these strategies consistently in your business over time.
President, Performance Support Systems
Jim Palmer is the real deal—I listen to him about how to increase profits in my own business. He ALWAYS gives me sound and honest business-building and profit-boosting advice, and his strategies work! Read this book, and if you have any opportunity to work with him in any capacity, I highly recommend it!
The Hour-a-Day Entrepreneur
Raising prices on page 20, where Jim talks about letting them walk if they don’t want to pay your prices, coupled with page 32, where Jim talks about his guarantee when he was in the bike shop business, are two strategies that will quickly and easily set your business apart from your competitors. Jim Palmer is the customer retention and profits guy.
The Phone Sales Doctor
The Fastest Way to Higher Profits has a great way of focusing you on the practical elements of doing business that MBA professors sometimes miss. Jim, your second book, Stick Like Glue, was so helpful for our business, I gave copies to all my employees, business partners, and vendors. I’m looking forward to ordering my first ten-pack of your new book to share your “profit accelerators” with them, because I want them to also be in business for a very long time.
Steve Graves, Sr.
Chief Fun Officer
With the economy causing my sales to lag, The Fastest Way to Higher Profits was just what I needed to jump-start my ambition and motivate me to think outside the box. Effective, powerful, and useful, the tools and strategies in this book have saved my business! No matter what type of business you have, this book will give you an easy way to multiply your profits.
Advanced Ear Care, Laguna Woods, CA
Whenever I’m asked to read a pre-release copy of a book for publication and provide feedback, I always read the book, cover to cover, before commenting. Doing anything less would deny the author the respect he or she deserves. As you can imagine, this sometimes puts a tedious burden on me, but definitely not in the case of Jim Palmer’s new book, The Fastest Way to Higher Profits!
This book packs a PROFIT PUNCH, and I found myself reading and rereading chapters to absorb all the wisdom, strategies, and encouraging words Jim shares in this treasure chest of profit-boosting ideas. Without a doubt, your investment in this book in both time and money will yield new ideas, opportunities, and higher profits for your business. Read it and profit!
Marketing strategist and inventor of CopyDoodles®
Do we all want to make higher profits? Hell, yeah. Can Jim show you how? Hell, yeah. Is The Fastest Way to Higher Profits a must-read? Hell, yeah. So what the hell are you waiting for? Start reading, start implementing, and start making more!
I’ve known Jim Palmer for nearly eight years now. Throughout that time, he has consistently helped me and other entrepreneurs like me approach our businesses with a profitable mindset. By listening to his advice and applying the strategies within these pages, I’ve developed a multi-million-dollar business that has seen profits double consistently each of the past four years. Moreover, I’ve achieved these record profits in a tough economy.
The proof: Synapse earned a place on the 2011 Inc. 500 list of America’s Fastest Growing Private Companies. This is a true testament to the life-changing results that you can achieve if you apply the ideas presented within this book.
Founder and CEO, Synapse Marketing Solutions
Jim Palmer has done it again. The business advice and practical solutions he offers in The Fastest Way to Higher Profits are no-nonsense, easy to implement, and right on target for today’s business challenges. This book is a wonderful blend of stories, examples of real-life business success, and the tactics you can easily employ to take your business to new levels of growth and profitability! The Fastest Way to Higher Profits is a must-read. It just secured a spot on my list of Top 10 Business Books to own!
Angela V. Megasko
President, Market Viewpoint, LLC
I was blown away by the amount of practical, profound, and profit-generating content tightly bound into 225 pages. And I love how Jim packaged it into bite-sized, easy to implement, independent chapters that act as mini-books in themselves. The Fastest Way to Higher Profits was a great read! Hey, Jim . . . Come on! You’ve seriously raised the bar for the rest of us authors.
Stand Out Video & Marketing
Wow! Jim really hit a home run with this book. I found a super-valuable nugget of information in the first fourteen pages of The Fastest Way to Higher Profits! You could stop reading there and walk away with five times the value of what you paid for this book. BUT, then you’d miss out on the rest of the incredible information and business-building opportunities presented in the additional eighteen strategies. Seriously, this book is like rocket fuel for your business.
Are you an entrepreneur, small business owner, or someone considering starting a business? Are you looking for creative and innovative ways to increase your company profits? I highly recommend The Fastest Way to Higher Profits. This book is easy to read and filled with useful information—it’s a masterpiece! Make a shift today from a strategic and deliberate small business owner to an agile and fast-moving entrepreneur.
CEO Kingdom Chamber of Commerce
and Shaddai Marketing & Communications, Inc.
Jim Palmer has hit the nail right smack on the head with his new book, The Fastest Way to Higher Profits! He lists nineteen ways you can immediately use, starting today, but I’ll let you in on a little secret: You could stop at #1 and see a significant increase in your bottom line! But once you get a taste of that, you’re going to want to dive right in and implement the other eighteen strategies. If you take Jim’s advice and add one new strategy each week, you’ll transform your business in less than six months!
Brian Bergh, DDS, MS
The Fastest Way to Higher Profits is the ultimate easy-to-understand and fun-to-read resource for any business that wants to grow! Jim always delivers top-notch information, and this book is another valuable resource to add to my collection.
The Success Story Architect
Jim Palmer has the answers when it comes to profit-boosting strategies that actually work! His book is also a fun, quick read!
Dr. Jim Gillespie
America’s Premier Commercial Real Estate Coach(sm)
When Jim Palmer writes a book called The Fastest Way to Higher Profits, I recommend that entrepreneurs and business owners find the fastest way to read it! This book is full of great tips and practical strategies that you can use today to add profits to your business. I ended up reading it with a pen, so I could write down how I could implement some of the great ideas Jim shared. This book is definitely “Coach Roger Recommended.”
“Coach Roger” Boneno
This is a true business-builder’s Bible. Jim has put together an exceptional resource for anyone who is looking to grow a sustainable, profitable business! Consider this your Bible for getting leads, converting them to clients, delivering an exceptional customer experience, and living a lifestyle most only dream of. I know that sounds like a big promise . . . but Jim has over-delivered on it. The Fastest Way to Higher Profits is a great tool that belongs on every entrepreneur’s desk.
Turning Your Words Into Wealth
Let me share something all successful business owners understand: They don’t get a customer to make a sale; they make a sale to get a customer!
There’s a huge difference between a “sale” and a “customer”.
A sale is a transaction. A lot of business owners celebrate when they get a sale. Their products, services and marketing efforts succeeded to move some money from a buyer’s pocket into their bank accounts. They cleared the “know, like and trust” hurdle enough to get the customer to say, “Okay, I trust you, and I find value in what you’re selling … here’s some of my money.” Now the business owner mentally “goes in the back room, rings a bell, does a little ‘end zone’ celebration dance” thinking he’s got a new customer. Fist pump. “Yes! New customer!”
Not so fast.
What the business owner has at this point is a transaction, and that’s very different than a customer. Yes, the customer decided to buy and may even be very happy with the product or service. Might even be happy enough to offer a referral. But one sale does not make a customer. It’s a transaction… a single transaction.
Your job as a business owner is to start nurturing, developing, and building a strong relationship with that customer. In The Fastest Way To Higher Profits, we show you exactly how to do this.
In his newest book, The Fastest Way to Higher Profits, Jim Palmer has hit another home run. I purchased and sent a copy of Stick Like Glue, another of Jim’s great books, to every one of my clients, because I felt they needed the common-sense advice Jim offers. Having just finished The Fastest Way to Higher Profits, I am going to do it again.
There is not a small business owner, doctor, lawyer, or professional who will not improve their results, enhance their service, or explode their profits by reading Jim Palmer’s thoughtful, experienced, common-sense, real-world (not theory) advice and wisdom. This is a great new book.
CEO Top Practices, LLC
I sincerely hope and believe that this book will transform your business. You will not find a lot of classroom theory, business philosophy, or platitudes about “cutting costs,” “going lean”, or sacrificing your self respect and bending over backwards to soothe your worst customers no matter what.
Instead, you will find authentic stories, actual examples, and real-world truths from somebody who has worked the front lines in business for more than twenty-five years in retail, franchise management, association management, and for over ten years running my own businesses.
All entrepreneurs want the same thing—increased profits—but few understand how to achieve that. The Fastest Way to Higher Profits fills this gap with the most comprehensive and actionable tool kit you’ll see in any book this year. Jim Palmer also does an excellent job of keeping it fun with entertaining stories and his witty insights. A must-read for any business owner.
I urge you to get your copy now, read it, and begin to implement what you learn.
To Your Success!
The Newsletter Guru
P.S. If you’re still not convinced that “profit” is not a bad word, remember this. Your business reflects your passion and your unique gifts you offer to the world. This carries a very high value. There is NOTHING as important as having a profitable business that supports the lifestyle you want.
Get Your Copy of The Fastest Way To Higher Profits by clicking here.
While searching the Internet one day, I came across Jim’s newsletter-marketing material on Facebook. He was this newsletter guy who also had great marketing tips. I didn’t think much of it until I kept seeing his content over and over again. His information was revolutionary and so different from what I had typically seen from online marketers. I was immediately attracted to his style of educating his viewers. The reasoning behind his marketing was what really caught my eye. The more I looked into Jim Palmer and what he was offering, the more I realized he was the right person for me.
One of the key things that attracted me to Jim’s marketing messages was the fact that not only was he an entrepreneur, but he had specific experience with each and every marketing tip and strategy he talked about. He was not talking from some ivory tower. In fact, the more I learned about him and his business, the more I realized that he actually lives in the marketing world and not only develops successful strategies for his own business but takes the time to teach other people the same techniques and strategies.
I quickly realized that I wanted what he had. He had the knowledge, experience, and understanding of a small business owner who wanted to grow. I quickly signed up for Jim’s mastermind group and became a lifelong fan. Jim has personally helped me grow my video business into a national company that helps lawyers market themselves online through video marketing across the country. Jim’s ideas, tips, and strategies have been right on target and allowed me to grow as a person and also as a successful entrepreneur.
I had the pleasure of devouring Jim’s book Stick Like Glue while I was a mastermind member and quickly reread it two more times to absorb it all. I was thrilled to have the opportunity to read the preview copy of Jim’s new book and have to tell you that his marketing points, again, are right on target.
I will tell you that Jim has helped me personally design and implement a marketing strategy that I have used consistently throughout all of my marketing messages. If you have an opportunity to speak to him, ask him about his ideas concerning my total online video success briefcase. Then ask him to explain what’s inside of it. Don’t be surprised if he tells you that’s a state secret.
I highly recommend reading Jim’s new book The Fastest Way to Higher Profits, and if you are a small business owner or an entrepreneur, it would be well worth your investment of time and resources to get in touch with Jim to see how he can help you grow your business. He’s the real deal. By the way, if you are not yet watching his marketing videos, I strongly recommend you pay attention to the nuggets of information you will glean from them. Watch his videos, read his books, then contact him to grow your business. It’s that simple.
Gerry Oginski, Esq.